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Moncler
Grenoble FW25

For Moncler Grenoble FW25 in Courchevel, a high-volume social content system extended the runway show beyond the mountain, turning a single event into a fast-moving digital narrative.

ROLE

Social creative direction

Content strategy

Video direction

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CONTENT SYSTEM

  • Multi-format runway documentation (film, reels, social edits)

  • Talent-driven social storytelling

  • Editorial and behind-the-scenes moments

  • Music-driven edits built for fast circulation

  • Real-time publishing and next-day rollout

  • Platform-native content for Instagram and TikTok

IMPACT

  • 3 months of follower growth in 3 days

  • Posts surpassing Moncler’s average organic engagement

  • One post reaching 34.7M organic views

  • Campaign captured, edited, and released within 10 days

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Tiffany & Co Blue Book

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